Last updated 1 year ago
Check out this HEAT sensor video that shows how consumers are viewing Search Engine Results Page.
I hear all the time "I never look at those ads" or "I never click on those Paid Links".
Thinking about Doing a PPC or Pay Per Click Campaign?
Are you looking to learn more about Online Marketing in Indianapolis? Thinking about Advertising Online in Indianapolis? Give me a call at 317-572-1391.
My Goal is to help you understand how to grow your business via the web.
Click Here to Contact Me: The Online Sage
Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis. Want to make sure your business is making the most of the social, local, and mobile web? Matt provides small / medium sized business owner’s expert advice to market their business online. Let me share my ideas with you on Internet Search Marketing, Social Media Marketing, Web Presence, Online Reputation, Brand Awareness & Website Conversion.
Follow me on Twitter.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
Last updated 1 year ago
In The Way: ‘One’ with Online Marketing, I share a few thoughts and attempt to give you something to think about when it comes to Online Marketing: keep it simple, try something new, and discover the natural way. Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis.
What does your Online Marketing Plan consist of? Have you implemented a Web Presence Strategy?
The following are a few basic steps you can take to analyze your Web Presence Online.
- Go to a Search Engine: Search: (Your Business Name) - How is your online reputation? Are there reviews about your business? Most consumers before they decided to pick up the phone will search your business name to find out more about you.
- Go to a Search Engine: Search: (Your Product or Service, Geo Location) i.e.: Gutter Cleaning Indianapolis - Is your website showing up? Are your competitors showing up?
- Go to a Search Engine: Search: ("Best" Product/Service, Geo) i.e.: Best Gutter Cleaning in Indianapolis - Is your website showing up? This is a great opportunity to fill your website with keywords to help you show up for these long tail keywords.
- Go to a Search Engine: Search: (Your Competition's Name) - What kind of reputation do they have?
Remember, put your mindset in what your consumers may be searching for to find your business. Now more than ever, it is important to see what your consumers see when they are searching for products, services, or business names. Sound Simple? It really is! The hard part is deciding what to do after you get your results.
These basics steps are the first things I do before I help develop a Web Presence Strategy for my clients.
I hope this helps get you started on your Web Presence Strategy.
To learn more about "the new Mental Model of Consumer Buying Process" Check out Googles Study: Zero Moment of Truth.
Are you looking to learn more about Online Marketing in Indianapolis? Thinking about Advertising Online in Indianapolis? Give me a call at 317-572-1391.
My Goal is to help you understand how to grow your business via the web.
Follow me on Twitter.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
Last updated 1 year ago
Reason 1: Google Plus Pages are now being index in Googles Results.
Check out the Results Page that shows my most recent post to my Blog.
Notice it is on the Front Page. Take a look at the time I posted it (21 mins ago).
Still Considering setting up a Google + Page? "Do or Do Not.. There is try" - Yoda
Are you looking to learn more about Content Marketing in Indianapolis? Thinking about Advertising Online in Indianapolis? Give me a call at 317-572-1391. My Goal is to help you understand how to grow your business via the web.
Click Here to Contact Me: The Online Sage
Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis. Want to make sure your business is making the most of the social, local, and mobile web? Matt provides small / medium sized business owner’s expert advice to market their business online. Let me share my ideas with you on Internet Search Marketing, Social Media Marketing, Web Presence, Online Reputation, Brand Awareness & Website Conversion.
Follow me on Twitter.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
Last updated 1 year ago
In my series The Path: Adventures of The Online Sage, I share my experience from the field as I meet with local businesses and advertising agencies. Each meeting seems to bring up a new topic for discussion that anyone looking to do business on the Web should think about.
I had the privilege to meet with a large Banking Institution last week and the big question of the meeting: Where is the best place to post your content for your blog? This is not the first time this topic has come up. Many times I have heard this argument:
“I only want my Blog Content on my Website.”
While I get the argument that Blog Content should be on your Website, I challenge the “Only” and here is why:
First let me say, most of the Content Marketing campaigns I have helped set up for clients starts with a separate “Content Hub”. Typically, this page holds ALL content for a business that can be syndicated across multiple channels like, facebook, Twitter, LinkedIn, and your native website. Why is this so important?
Because if done correctly, Search Engines will index each individual piece of content you put on your content hub.
Check out the two Article’s I wrote about “Web Presence in Indianapolis” – Both Articles are indexed, not just my Blog Page.
Secondly, you have a facebook page, Twitter page, LinkedIn Page, Google+ Page, maybe even a tumblr Page… each of these pages are separate from your native website. Content Marketing is about having Fresh Content on ALL of your pages.
A Total Web Presence is the ability to control any place across the web that people can find you.
More Content – In More Places = More Customers
I still think you need Fresh Content on your Native website, but this can be done by a FEED onto your website from your Content Hub. Just to ONLY have it on your website is a 2010 way of thinking.
Because there are SO many ways people can find you online now, having multipule hooks with fresh bait while fishing in a huge ocean will help you catch more fish than just having 1 hook with old bait.
Now, to try and bring this back to my original conversation with this Bank. Where is the best place to post my content for my Blog? In the case of this bank, I suggested: Content that they want current customers to engage with: Their Website - their facebook page - even their twitter account. Content that they want new potential customers to engage with - ANY WHERE you can and the best place to start is your Content Hub.
Are you interested in Content Marketing in Indianapolis? Have a few questions about Online Marketing in Indianapolis? Give me a call at 317-572-1391 or contact me via my blog page.
My Goal is to help you understand how to grow your business via the web.
"I believe you can have everything in life you want if you will just help enough other people get what they want." - ZIG
Follow me on Twitter.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
Last updated 1 year ago
As I predicted in an earlier blog, 2012 is the year for Video. Why read the book when you can watch the movie? Especially when it comes time to tell your story online. In a recent article from KISSmetrics, “viewers are anywhere from 64%-85% more likely to buy after watching a product video.
It looks like Video Marketing is finally making it into SMB’s marketing plan. If it's not in yours, well, it should be. With fast connections, smart phones, and YouTube.. customers are engaging more and more with Videos. PLUS... have you seen the SERP from Google lately? Video's are showing up high in the results, above the fold, with limited competition for keywords.
Will Online Video Convert?
According to e-tailer StacksAndStacks.com, “Visitors were 144% more likely to purchase after seeing a product video than those who did not.”
If you are a company that provides a service, this is a great opportunity to talk one-on-one with potential customers and let them know the “personality” of your brand. Tell them, why they should do business with your company. Also, there is power in having reviews about your business as a video testimonial. (more to come on this topic).
I have worked with companies that provide professional grade Video’s that cost from $1400-$3000, but you don’t have to break the bank just to get a video on your website.
Check out this post:
How to Create Your Own Promo Video for Under $100.
This article will give you some insider tips and programs for you do-it-yourselfers!
Another Great post:
Consumers Want Online Video Ads no More than 15 Seconds Long.
Would you rather see a video about a company or read the about us page?
Have you used video on your website? What are your thoughts?
Are you looking for Online Marketing in Indianapolis?
Thinking about Advertising Online in Indianapolis?
Click Here to Contact Me: The Online Sage
Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis. Want to make sure your business is making the most of the social, local, and mobile web? Matt provides small / medium sized business owner’s expert advice to market their business online. Let me share my ideas with you on Internet Search Marketing, Social Media Marketing, Web Presence, Online Reputation, Brand Awareness & Website Conversion.
My Goal is to help you understand how to grow your business via the web.
Follow me on Twitter.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
