Last updated 1 year ago
Gary Vay-ner-chuk is always talking about Context is King not Content, but you have to have content right? Check out this latest video about how some companies are doing Content Marketing right, and what you shouldn't be doing with your Content.
"Put out Content that People Want"
Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis. Want to make sure your business is making the most of the social, local, and mobile web? Matt provides small / medium sized business owner’s expert advice to market their business online. Let me share my ideas with you on Internet Search Marketing, Social Media Marketing, Web Presence, Online Reputation, Brand Awareness & Website Conversion.
Last updated 1 year ago
Great Stuff from Around the Web Today. It has been ALL about facebook the last couple of days. As you know, facebook introduced Timeline for Brand Pages. They have also launched new Ad Products, such as an ad that appears when you log out.
Personally, I like the new Timeline for Brand Pages. Some of my associates that I talked with, not so much. I think it gives a business a great opportunity to bring their business to life. I know Directors of Social Media are working Over Time to get their timeline looking good before making the switch.
Social Media: Facebook
Check this out from TechCrunch.com:
How To Use Facebook Timeline For Brand Pages: New Feature Details
- ”What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lots of initial work.”
Social Media: Facebook
Check this out from TechCrunch.com:
Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs
- “Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their custom applications as their default landing tab that non-fans first see when they visit.”
Advertising: Facebook
Check this out from Mashable.com
Facebook Ads Announcements: Everything you need to know
- “Facebook gathered hundreds of people into the Museum of Natural History in New York on Wednesday for its first-ever Facebook Marketing Conference. At the top of the agenda was Premium, a new suite of products for marketers…..”
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Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis. Matt provides small / medium sized business owner’s expert advice to market their business online. Let me share my ideas with you on Internet Search Marketing, Social Media Marketing, Web Presence, Online Reputation, Brand Awareness & Website Conversion.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
Last updated 1 year ago
Great Stuff from Around the Web Today. Sales Tip - 5 Questions you should answer on a Sales Call. iPad 3 Coming next week. Pinterest is all over the web, again. Twitter Ads?
Sales Source: Sales Tips
5 Questions Every Potential Client Asks
Check this out from Inc.com
- “Whenever confronted with somebody who wants to sell them something, all customers ask five questions, in this order. If the answer to all of them is not a resounding "yes," a sale is not going to take place.”
Tech News: iPad 3
iPad 3 Rumor Roundup – March 7th
Check this out from TechCrunch.com
- “Unless Apple is conning the world, the iPad 3 should be announced next week.”
Social Media: Pinterest
How Pinterest’s Female Audience Is Changing Social Marketing
Check this out from Mashable.com
- ”As the new kid in town, Pinterest is poised to make some major waves in the social media scene. Facebook, Twitter and Google+, watch your backs.”
Advertising: Twitter Ads
Ads Coming to Official iPhone and Android Twitter Apps
Check this out from Wired.com
- “Get ready for Twitter ads on your smartphone. Today Twitter announced the inclusion of Promoted Tweets in its native iPhone and Android apps.”
Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis. Matt provides small / medium sized business owner’s expert advice to market their business online. Let me share my ideas with you on Internet Search Marketing, Social Media Marketing, Web Presence, Online Reputation, Brand Awareness & Website Conversion.
Follow me on Twitter.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
Last updated 1 year ago
Great Stuff from Around the Web Today. More from the HOT social media website, Pinterest. Continue to improve your sales game with how to get better on the phone. An exciting announcement from LinkedIn. A great look at what a unique selling proposition really means for your business.
Social: Pinterest
13 ‘Pinteresting’ Facts About Pinterest Users – [INFOGRAPHIC]
Check this out from Mashable.com
- “It’s no secret that the Internet loves Pinterest. Now, most users are even spending more time, on average, pinning than they are on hanging out on Facebook. Here’s what you need to know about Pinterest user demographics.”....
Yesterday, I posted about Pinterest – How it fits into your Marketing Strategy. I checked Twitter #Pinterest and there was a tweet about every 30 seconds. Pinterest is sweeping the web.
Sales: Phones
How to Get Better On the Phone! – 4 Quick Tips (Podcast)
Check this out from Paul Castain:
- “In this week’s podcast I offer several tips to help you get to new levels of awesomeness on the phone. There’s 4 very quick tips with lots of additional ideas sprinkled in for good measure.
The Blocking and Tackling of Sales. It's always good to get back to some of the Basics even as a seasoned Vet.
Social: LinkedIn
Track Your Favorite Company with LinkedIn’s New ‘Follow’ Button
Check this out from SocialTimes.com:
- Today LinkedIn has announced a “follow company” button that lets you stalk your dream employer from the comfort of your LinkedIn profile.
This should change the landscape of making sure your business has a LinkedIn page as it will now be important part of your social media strategy.
Business Management: Create a Selling Proposition:
What a Unique Selling Proposition Really Means & Why Your Business MUST Have One
Check this out from KISSmetrics:
- "A unique selling proposition is what your business stands for. It’s what sets your business apart from others because of what your business makes a stand about."
Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis. Matt provides small / medium sized business owner’s expert advice to market their business online. Let me share my ideas with you on Internet Search Marketing, Social Media Marketing, Web Presence, Online Reputation, Brand Awareness & Website Conversion.
Follow me on Twitter.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
Last updated 1 year ago
You are on Pinterest right? Are you "pining" to your Boards? Pinterest is sweeping the nation and is the new kid on the block in the Social Media world. During the last few months Social Media Professionals have been working on including Pinterest into their strategies. Is it all worth it? Soon, we shall find out.
If you haven’t heard, Pinterest is a social media site where people can create their own “boards”, on which they can pin pictures, videos, items for sale - they find across the entire web. People are pining items on boards like, Food, Drink, Fashion, Gifts, or anything they may find interesting and want to share it with their friends. A modern day scrap-booking if you will.
Now, you can see big brands on Pinterest such as Burberry.
I guess the key question to ask is, will it drive traffic to your website?
According to a Shareaholic study, Pinterest now beats YouTube, Reddit, Google+, LinkedIn and MySpace for percentage of total referral traffic. Pinterest accounted for 3.6% of referral traffic, whereas Twitter just edged them out at 3.61%. Facebook remains the King at 26.4% of traffic.
Just to put it bluntly, Pinterest is Addicting. Go check it out for yourself.
If you do decide to give it a try for your business, here are a couple of things to think about:
1) Become an Active User
2) Help others by “re-pinn” it.
3) Know who to Follow
4) Diversify your Boards
5) Use it like a real user would
If you are already on Pinterest - Follow Me
Are you looking to learn more about Online Marketing? Want help with your online marketing strategy? Give me a call at 317-572-1391. My Goal is to help you understand how to grow your business via the web.
Matt Klein – The Online Sage - is an online media strategist with ReachLocal in Indianapolis. Want to make sure your business is making the most of the social, local, and mobile web? Matt provides small / medium sized business owner’s expert advice to market their business online. Let me share my ideas with you on Internet Search Marketing, Social Media Marketing, Web Presence, Online Reputation, Brand Awareness & Website Conversion.
Follow me on Twitter.
Disclaimer: The postings of opinions on this site are my own and do not necessarily reflect those of ReachLocal, Inc., its management, employees, clients or publishers.
